In reality the demographic for the bingo player is far greater than originally thought from university undergraduates to the grandma and grandpa's getting involved. So the potential for making money online by simply referring bingo players through your website is very real. Lately there has been an emergence of several large portal sites emerging as leaders within the bingo industry. Bingo affiliates Bingoport.co.uk and whichbingo.com are just a few who have established themselves as the place to be if you are looking for a bingo room. However the reality of the fact is that there is plenty of room for more online portals to come online and fill the void for recruiting bingo players.
Unlike casino's and poker rooms a huge element of online bingo is down to the community and word of mouth so these portals play a vital role when referring players as bingo players take word of mouth very seriously indeed.
A good bingo affiliate website will give the bingo user the following information;
1) Ability to review bingo rooms, as well as providing online reviews telling the bingo player the games available (75 and 90 ball) as well as jackpots that pertain to the bingo room.
2) Promote bingo bonuses should it be match-play, no deposit and larger bonuses such as 200% joining bonus as well as a generous reload bonus.
3) The jackpots available at the bingo room
4) Bingo news including local bingo news which affects the players
And above all a good bingo affiliate will make their website an online bingo community as the average bingo player is a fan of online communities and this needs to be illustrated in the bingo portal website.
Bingo Commissions
Bingo affiliates earn money through revenueshare or CPA (cost per acquisition). The revenueshare tends to be around 20-40% with most programs paying an average of 30%. The CPA is lower for bingo than poker rooms and tends to be around the £35 mark. Some bingo rooms do a hybrid deal where they will pay a set amount per new bingo players ontop of a revenueshare plan. It is best to go for a well known and respected bingo brand rather than a brand that offers very high commissions, as IMO it is best to make 30% of ten players at a respectable brand than 50% of one player at a none respected brand.
Ways to promote online bingo
You can promote online bingo on and offline and here are the most common methods used to promote online bingo using the online method;
1. Bingo portals 2. Online communities such as facebook 3. Pay per click search engines (be warned as this can be expensive) 4. Email blasts and newsletters 5. Word-of-mouth using specific links
Written by Simon Eaton
